Category: <span>Post</span>

Don’t get me wrong, on the whole I love Avid Media Composer. I’ve been editing with it since the 90’s, and for periods in my career, I owed my living to working with Media Composer. I still think its the best editor money can buy.

That said, I’m giving version 5.5 a miss, and not upgrading the 15 Media Composers and 1 Symphony we have in house. The upgrade price is reasonable, at $150 for the software download, though the $995 upgrade for the Symphony is simply a crime (the woes of being an Avid Symphony owner are worthy of it’s own post). No, while I think that charging at all for the “.5” releases is a bit cheeky, even if Avid 5.5 was a free update I’d still think it’s probably not even worth the manpower to install and test. Bug-fixes are one thing, and there still are some fairly major ones in 5.3 at the moment, but paid upgrade for these features only? At best it’s a “meh” release, at worst it’s a little embarrassing.

Avid Post

It’s no secret that there’s a hole in the digital filmmaking workflow when it comes to archiving. In the days when film acquisition was the only game in town, your negative was the archive, it stayed in the can ready for whenever you needed it. In the days when videotape ruled the land, each tape was the archive, you put it on the shelf and it was waiting there for you years later. In memory based recording, there is no physical object on which your media lives permanently. It’s shuffled from expensive media card to inexpensive hard disk, where it’s edited, and when it’s done, perhaps laid off to tape, or more and more these days, delivered on a another hard drive.

Some people are using hard disks as an archiving solution. Shane Ross of Litte Frog in High Def fame, has come up with a nice system, but it’s really more of a 3-5 year medium term solution rather than a true archive.

Hard disks are intricate mechanical devices, not designed for long term storage. And who’s to say when the data interface will be obsolete? (Try to get data off a SCSI II drive these days).

Industry Post

OK. I get the love for the Canon 5DmkII, I understand that sometimes artistic expression DEMANDS that only the one eye of your talent is in focus, while the entire rest of the frame consists of that rich, creamy, frothy, bokeh that we all know is the real reason we shoot movies in the first place.

I understand that the Panasonic AG AF-100 will allow you to use ALL THE LENSES IN THE WORLD to make your web masterpiece, when those loser Hollywood types are limited to shooting their films with just a handful of primes.

I comprehend the need to shoot your 8 hour documentary on yarn twisting on a Sony Handycam, so the intimidating size of a real camera won’t scare the old ladies.

BUT IN 2011 THERE IS NO REASON TO USE AVCHD AS AN ACQUISITION CODEC!

Industry Post Rant Video Cameras